Click here for our instructional videos on how to use the software.

For ease of use, the category tabs have been arranged in order.

1. Lifestyle. The 'Lifestyle' category is for your property Title. You can also use it as your description lead-in phrase.
Select a LIFESTYLE phrase then add 'IN' and your 'LOCATION'.

For example: Live The Lifestyle You Deserve in Nerja, Málaga.

(This is the only part we can't automate because everybody's Location is different.)

NOTE: Your TITLE and property Photos are the two biggest factors that will influence your click-through rate, and ultimately the number of leads you generate. Your listing Titles should entice and appeal on an emotional level, and your photos, and especially your main photo, should highlight a benefit of living in the property.

2. Appearance + 2a.Location + 2b.Views combine to create the first sentence.

3. Appearance + 3a.Build features combine to create the second sentence.

4. Amenities.

5. Living Area. You can also use an Intro phrase to lead into this category, especially if you find a lot of your sentences beginning with the word 'The'.

6. Dining.

7. Kitchen.

8. Bedrooms. You can also use an Intro phrase to lead into this category.

9. Bathrooms.

10. Deck/Terrace/Balcony. This is the outdoor pool and entertainment area category.

11. Garden & Sun, 11a.Parking 11b.Technology and 11c.Home Elements are the lists sections.
List Additional Benefits in Point Form. You will find many options not already shown in the other categories.

12. Final Hook. This is your last chance to connect with the buyer on an emotional level.

13. Call to Action. It's statistically proven that more leads are generated when potential clients are given an instruction to perform an action.

Please don't forget to copy and save your descriptions.

Click here for a video walk-through of the software.

About:

This software has been designed to create descriptions written in an optimized marketing language that attracts and connects with clients on an emotional and psychological level. Studies have shown that emotional and psychological writing resonates a lot more with consumers than the style of writing which most estate agents use, known as 'feature and function' writing. It's well known that in advertising copy, benefits (which often have a psychological component) generally outsell features.
Our descriptions include basic buyer triggers which appeal to clients on an emotional level and compels them to contact you.

For example: "The garden measures 600m2 and has its own groundwater pump which supplies free water to the automatic irrigation system." This is good, however, what clients really want is to imagine themselves "relaxing under the poolside gazebo while sipping cocktails and enjoying the mesmerizing sunsets."

The idea behind the writing is to guide a potential buyer into imagining themselves doing things and enjoying themselves in the home, and then ultimately to compel that person to perform a specific action.

When potential clients see the amount of work you put into generating a noteworthy property description it will also reflect in the opinion they form about your brand.
It goes without saying that:
a) an optimized property description, and all its' grammatically correct professional translations, will, without doubt, generate more leads for you and,
b) you want as many people who are interested in purchasing property in the area to contact you because regardless of whether they ultimately like this property you want the opportunity to sell them something else.

NOTE: When creating your description it's not essential, in fact, it's often disadvantageous if you use all the available categories. Keep the description short and you will statistically attract a lot more leads. The longer your property description the more focussed your potential client becomes. This may sound like a good thing, however, by doing this, you could eliminate a lot of other potential clients who now won't contact you because they were not excited by the outdoor BBQ or the smaller 4th bedroom. Remember, the idea of a property description is to get as many people as possible to contact you. If you don't sell them this property then you want the opportunity to sell them something else. It's important to create a little mystery with your descriptions. Let the potential buyer be itching to contact you for more information.

Purpose:

1. To create enticing provoking descriptions that connect with clients on an emotional level.
2. Save estate agencies and agents hundreds of hours of yearly work creating and translating descriptions. This is valuable time that you could have spent being more productive elsewhere.
3. And most importantly, to create descriptions that generate more leads in all the languages.

Limitations:

a) This software has been designed to join phrases and create sentences in 5 different languages. Due to the fact that each language has a different grammatical structure, there are limitations on how phrases will join and make grammatical sense in the various languages. Hundreds of hours of work have gone into creating a structure that will suit all the selected languages to ensure that they combine correctly and create translated descriptions that are >99% accurate.
b) Property type. There are many property types that do not translate to other languages. For this reason, I have used the generic word "Home". Where needed, substitute the word "home" with an alternative.